Strongbow Chill campaign

Strongbow, an alcoholic drinks brand, launched a song and music video to reach its millennial target in Vietnam and encourage them to chill out with Strongbow.

Campaign details

Brand: Heineken Vietnam Brewery Limited (HVBL)Agency: Red Star

Strategy

Strongbow started talking about chill in early 2018, but was initially very basic in terms of creativity and media approach. After the campaign, the brand was not able to own the "chill out" occasions yet, and that's what we wanted to change moving forward.

In 2019, Strongbow wanted to step-up the game by setting clear but ambitious objective: to own the chill out platform among the millennial segment and make this space undeniably Strongbow.

The task was to create a breakthrough 'It's Cider Time' campaign with...

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