Street Grace: Stop Traffick

Street Grace, a religious organisation in the US, highlighted the issue of child sex trafficking by getting 72 school buses to tell the story of the children through a visual parade on the streets of Georgia.

Campaign details

Brand: Street GraceAdvertiser: Street GraceAgencies: BBDO AtlantaMarket: USASector: Non-profit, public sector & education

Background

Approximately 3,600 adolescents, the majority of whom are girls, are sold for sex each year in Georgia. This staggering statistic is due in part to Atlanta’s visibility as a global business hub. It’s supported by our large convention and tourism industry and proximity to the world’s busiest airport.

The crisis here was set to worsen in January 2019 as the city prepared to host Super Bowl LIII.

So, we knew Atlanta was the right place...

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