Street Grace: Gracie AI

Street Grace, a religious organisation in the US, raised awareness of child sex trafficking by using AI to intercept online predators.

Campaign details

Brand: Street GraceAdvertiser: Street GraceAgencies: BBDO AtlantaMarket: USASector: Non-profit, public sector & education

Executive summary

Child sex trafficking is a growing problem, with the internet making it easier for predators, harder for law enforcement, and nearly impossible for anyone to collect verifiable data on it. And with so little data available, securing funding and policy changes to fight it is extremely difficult at best. And since it’s such a difficult subject to talk about, awareness of the full extent of the problem is very low.

To address this problem,...

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