Strategy Toolkit module 7: Evaluating success

This article offers a selection of papers that are best-in-class on the various elements of effectiveness.
  • Proving the work has worked is a key consideration of a strategist.
  • The purpose of this section of the Strategy Toolkit is to set out the fundamentals of 'effectiveness', and to provide some advice to improve the measurement of campaigns and other activity.
  • We tend to think about the effectiveness of a campaign or an activity after the event has taken place.
  • However, the best approach is to start thinking about how your communications activity is going to work and in how many different ways from the start of the strategic process....

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