Strategy, Development, and Effects of www.heightmatters.com
A patient community for parents of children suffering from growth hormone deficiency
Per HelbpBiopharm Life Cycle Management andAnja ThraneUserminds
INTRODUCTION
The paper describes the strategy behind, the development of, and the effects of a patient community HeightMatters targeting parents of children suffering from growth hormone deficiency.
The purpose of the paper is to provide an insight into the following issues:
- how a patient community can make a difference in the communication between a pharmaceutical healthcare company and a targeted patient ...