Brands that are currently boycotting Facebook over its lack of action on hate speech spent nearly $300m on the platform in the US last year, according to an analysis of Pathmatics estimates by WARC Data.
Coffee brand Starbucks was the largest advertiser on Facebook in the #StopHateforProfit group, with $95m in US spend last year, while consumer goods company Unilever followed in second at $42m.
Taken together, the group accounted for just under one percent (0.92%) of total ad revenue Facebook generated in the United States last year.
With many advertisers pausing their investment for at least a month...