Stop Playing with Your Food: A Comparison of For-Profit and Non-Profit Food-Related Advergames
Vincent Cicchirillo and Jhih-Syuan Lin
University of Texas at Austin
INTRODUCTION
Childhood obesity is becoming a prevalent problem among today’s adolescents. An analysis of body mass index growth trends found that approximately 12 percent of children and teenagers between the ages of 2 and 19 had a high body mass index as of 2008 (Ogden, Carrol, Curtin, Lamb, and Flegal, 2010).
According to the 2007–2008 National Health and Nutrition Examination Survey, about 17 percent of children and adolescents between the ages of 2 and 19...