STOP THE TRAFFIK: Research for digital disruption of human trafficking

STOP THE TRAFFIK (STT), a coalition campaign aiming to end human trafficking, uncovered insights about the ways in which Lithuanians can be exploited as they move to the UK and launched a campaign to raise awareness of human trafficking.

Summary

Humankind Research collaborated with STOP THE TRAFFIK on their first ever primary research, uncovering insights about the myriad forms of exploitation involved in migration from Lithuania to the UK, using these to develop a comms campaign, and later evaluating it using an adaptive framework. This research tackled a complex topic with an extremely hard-to-reach audience and on a tiny budget.

We used innovative approaches at all stages. Snowball recruitment enabled us to find respondents from a cohort of people both difficult to find and nervous to speak up. Bespoke methodologies – from individual interviews to friendship triads – helped...

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