Stockography: Breaking time juxtaposing consumer evidence from the past with the present and studying both in real time
Shefali Nath Gupta, Sushma Panchawati and Kamna Sharma The Third Eye and Platinum Guild International, India
Introduction
Fast changing consumer
Consumers today are changing at a much faster pace than their predecessors. And the pace of that change, aided by technology, globalization and social media, is increasing exponentially. Earlier changes that would take a few decades are now happening in a fraction of that time. It took more than 70 years for telephones to reach 50% households,...