Steering Healthier Lifestyles: Using the new behavioural science 'best sellers' to help participants and researchers tell a novel story

This paper describes how behavioural economics (BE) contributed to a UK qualitative research project for integrating a series of healthy-lifestyle support services into a single, holistic service.

Steering Healthier Lifestyles: Using the new behavioural science 'best sellers' to help participants and researchers tell a novel story

Eimear MacGarty and Rachel Abbott

Introduction

This case study takes place amidst a familiar backdrop of public sector funding cuts driving service reform. In this instance, this meant the proposed integration of separate behaviour change support services – for smoking, excessive alcohol consumption, inactivity, and poor diet – into a holistic, healthy lifestyle service offer.

Our client came to us with a classic qualitative brief; to understand the lives of people on low incomes with multiple unhealthy lifestyle behaviours – the...

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