Steering Healthier Lifestyles: Using the new behavioural science 'best sellers' to help participants and researchers tell a novel story
Introduction
This case study takes place amidst a familiar backdrop of public sector funding cuts driving service reform. In this instance, this meant the proposed integration of separate behaviour change support services – for smoking, excessive alcohol consumption, inactivity, and poor diet – into a holistic, healthy lifestyle service offer.
Our client came to us with a classic qualitative brief; to understand the lives of people on low incomes with multiple unhealthy lifestyle behaviours – the...