- Over 85% of consumers (age 12 or above) tune in each week, spending on average more than 15 hours of their media time with radio.
- Millennials make up the largest generation of radio users in small and medium markets with a reach of 86.5%.
- In all segments, the morning drive accounts for the top daypart, except for baby boomers (who peak at midday) and millennials who listen during the pm drive.
- Stations that play country music take the top share of listeners with 15%....
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.