Start Healthy Stay Healthy: Superbabies Onboard
Rashmi Sehgal
Campaign details
Brand Owner: NestleLead agency: PerformicsBrand: Start Healthy Stay HealthyCountry: IndiaIndustry: Baby careMedia: Internet – display; Internet – search; Mobile and apps; Online video; Social media Budget: Up to 500k
Market background and cultural context
Nestlé India offers a wide range of infant and maternal nutrition products. Nestlé, under its Start Healthy Stay Healthy initiative educates mums on issues related to health during and after pregnancy while actively promoting adequate breastfeeding. The on-going breastfeeding campaign from Nestlé initiated...