Start Healthy Stay Healthy: Superbabies Onboard

This case study describes how Nestlé's Start Healthy Stay Healthy initiative took on the task of communicating to mothers in India the importance of breastfeeding, compelling them to act and start a public conversation about this subject.

Start Healthy Stay Healthy: Superbabies Onboard

Rashmi Sehgal

Campaign details

Brand Owner: NestleLead agency: PerformicsBrand: Start Healthy Stay HealthyCountry: IndiaIndustry: Baby careMedia: Internet – display; Internet – search; Mobile and apps; Online video; Social media Budget: Up to 500k

Market background and cultural context

Nestlé India offers a wide range of infant and maternal nutrition products. Nestlé, under its Start Healthy Stay Healthy initiative educates mums on issues related to health during and after pregnancy while actively promoting adequate breastfeeding. The on-going breastfeeding campaign from Nestlé initiated...

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