Campaign details
Brand: Sync My LightsLead agency: StarmarkRegion: NA
Objective
Sync My Lights is the latest innovation from our in-house Starmark Innovation Lab team and resulted from an experiment to build a community of movie lovers who want to enhance their viewing experience by synchronizing the lights in their home with the movie they are enjoying.
We set out to create a new user community for a brand new platform with high hopes but no baseline.
Target audience
Audience description: Families and users who: 1) Own Phillips Hue lighting; 2) Watch at least one movie...