Starcom Mediavest, 1000heads, LBi and the IAB – Agency views from Social Media: Beyond the Hype

A report from Social Media: Beyond the Hype, a conference organised by Warc. The report concentrates on insights from agencies and trade bodies presenting at the event, including Starcom Mediavest, 1000heads, LBi and the IAB.

Starcom Mediavest, 1000heads, LBi and the IAB – Agency views from Social Media: Beyond the Hype

Joseph CliftWarc

Read Warc's report on client perspectives from Social Media: Beyond the Hype

Social media has had a seismic effect on the marketing industry. The reach of the major networks is simply too big to be ignored: Facebook, the world's largest, now has over 750m worldwide users.

But the arrival of social media has been surrounded by hype, with self-appointed "gurus" making big promises about the channel's ability to reshape brands' relationships with their customers. It was with the intention of providing...

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