Starbucks: From Starbucks to star bucks

A campaign by Starbucks in Taiwan increased sales of their at-home coffee capsules by using AI-driven influencer content to appeal to young people.

Campaign details

Brand: StarbucksBrand owner: NestléEntrant company: Zenith, LondonIdea creation: Zenith, TaipeiMarket: TaiwanSector: Hot drinksMedia channels: Online video, Social media, Voice, chatbots, Word of mouth, influencersBudget: Up to 500k

Executive summary

With practically zero budget, we needed to sales for Nestle Taiwan's new Starbucks at home capsules. We created an innovative AI-powered social activation solution to design a unique campaign leveraging Starbuck's strong brand and social appeal.

Our process first selected influencers based on their influencing power by using advanced algorithm that turned social engagements...

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