Standard Bank: Cricket World Cup 2019

Standard Bank, a financial services brand, used AI technology to successfully identify cricket sports plays and deliver the relevant creative asset to South African viewers.

Campaign details

Brand: Standard BankLead agency: MobiclicksRegion: EMEA

Strategy

Objective

The ICC cricket world cup is a huge sporting event that many fans look forward to – and this year was no different. Standard bank is a proud sponsor to our national team the Proteas – and wanted to support our boys through this very exciting World cup.

Standard bank approached us to assist in reaching the local fans to feel part of this momentous event taking place in England – to make the local fan feel like they are part of this game and...

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