Stamp Out Unintelligible Ads!

John Salmon

Complains that many commercials currently on television are simply unintelligible to the viewer, and seeks explanations.

Stamp Out Unintelligible Ads!

John Salmon

From time to time, I see commercials on television that I dont understand. I have been in the advertising business all my life and reckon I ought to understand commercials. But sometimes, in spite of making an effort, I fail. I can understand the programmes, I have no trouble with books even serious, informative books and I think I can hold a reasonably intelligent conversation. But I have long been forced to the conclusion that some commercials simply are not addressed to me, and perhaps that is why I have difficulty with...

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