STABILO: Free Your True Colors

This case study describes how STABILO, a German manufacturer of writing instruments, wanted to raise its digital share of voice by targeting Millennials in 30 countries with an online creative drawing competition.

STABILO: Free Your True Colors

Ferenc Novak, Balazs Buza and Viktoria Kecskes

Campaign details

Brand: STABILOBrand Owner: STABILO International GmbHLead agency: INTRENContributing agencies: Spatium AdvertisingCountry: Multiple marketsIndustry: SundriesChannels used: Content marketing, Games & competitions, Mobile & apps, Online display, Online video, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

In 2015, STABILO, one of Europe's leading manufacturers of writing instruments faced a huge challenge similar to other manufacturers in today's digital world: how can stationery products be attractive to the youth of the...

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