STABILO: Free Your True Colors
Campaign details
Brand: STABILOBrand Owner: STABILO International GmbHLead agency: INTRENContributing agencies: Spatium AdvertisingCountry: Multiple marketsIndustry: SundriesChannels used: Content marketing, Games & competitions, Mobile & apps, Online display, Online video, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
In 2015, STABILO, one of Europe's leading manufacturers of writing instruments faced a huge challenge similar to other manufacturers in today's digital world: how can stationery products be attractive to the youth of the...