Spotify: A musical ‘Thaali’

A campaign by Spotify, the music streaming service, in India, helped communicate that Spotify was an option for streaming Indian music.

Campaign details

Brand: SpotifyBrand owner: SpotifyEntrant company: Interactive Avenues, MumbaiIdea creation: Spotify India, MumbaiMarket: IndiaSector: Websites, online services, appsMedia channels: Online video, Video on demandBudget: 1 - 3 million

Executive summary

Spotify is the latest entrant into the crowded Indian online music streaming market. With smartphone adoption rates exploding and easy availability of affordable data plans, Spotify has entered the market at a good time, although its entry was after other local & international players captured a fare market share of the music streaming industry....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands