Global Industry Overview: Sports Clubs and Promoters
Firms in the sports clubs and promoters industry operate professional athletic teams and clubs worldwide. Examples of sports clubs include franchises for soccer, which is known in many parts of the world as football, basketball, baseball, American football, hockey, and rugby. The sports industry also encompasses sporting event promoters and players' agents.
Industry Snapshot
At the close of World War II, increasingly sophisticated means of public communication created a sports audience that previously had been loyal but difficult to address as a unit. As television introduced a huge audience to the visual impact...