Team ABN AMRO - Volvo Ocean Race 2005/06: A winning partnership - making more possible

ABN AMRO's sponsorship investment in the Volvo Ocean Race (VOR) shows the growing importance of internal communications and employee engagement in sponsorship, and also highlights the need for professional media and public relations expertise in order to maximise the value of external communications.

Team ABN AMRO – Volvo Ocean Race 2005/06: a winning partnership – making more possible

BRAND BACKGROUND

ABN AMRO is one of the world's leading banks with interests in multiple territories offering a wide portfolio of services to an extensive range of clients and customers. In the Netherlands, the Mid West, USA and Brazil – ABN AMRO is a recognized high street bank while in the rest of the world ABN AMRO operates as a leading investment bank.

In 2005, they undertook a global re-branding exercise to unite its business units and nationalities under their new corporate logo –...

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