Campaign details
Brand: Sport ChekBrand owner: Canadian Tire CorpEntrant company: Touché!, MontréalMarket: CanadaSector: Clothing & fashion retailMedia channels: Social mediaBudget: Up to 500k
Executive summary
In Canada, Boxing Week is the last retail event of the holiday shopping season. However, with more and more consumers already finishing their shopping list during Black Friday, Sport Chek – one of the country's leading sports retailer – had to opt for a different approach to achieve sales objective before the year ends.
As such, the campaign was based on a...