Sport Chek: The Gift You Didn't Get

Sports retailer Sport Chek turned disappointment into delight to drive an increase in online traffic and grow sales in Canada.

Campaign details

Brand: Sport ChekBrand owner: Canadian Tire CorporationAgency: Touch�!Market: CanadaIndustries: Search marketing, Social mediaMedia channels: Clothing & fashion retailBudget: Up to 500k

Executive summary

In Canada, Boxing Week is the last retail event of the holiday shopping season. However, with more and more consumers already finishing their shopping list during Black Friday, Sport Chek – one of the country's leading sports retailers – had to opt for a different approach to achieve its sales objectives before year end.

As such, the campaign was based on a...

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