Sponsorship: Bring the event to life

This article sets out four approaches to events sponsorship for brands, including their pros and cons, and what brand objective they are most suited to.

Bring the event to life

Tom GrayImagination

Admap: Boost the impact of sponsorship

This article is from the November 2014 issue of Admap, which focuses on 'boosting the impact of sponsorship' marketing strategies.

The power of events and experiences – whether on a personal level or within a stadium of tens of thousands of people – can evoke in us the most powerful emotions, memories and associations. So how does your brand get a part of that?

I love live sport. Not live coverage, real live. That's why event sponsorship can be utterly transformative for brands, because,...

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