Speed Read: In Your Creative Element

Lee Hoddy

This short article examines In Your Creative Element: The Formula for Creative Success in Business by Claire Bridges.

In Your Creative Bement: The Formula for Creative Success in Business is an original work on one of the hottest topics in business. It provides inspiration and practical advice for readers who recognise that creativity is essential for business success, but who do not know where to begin to unlock their creative potential.

This book comprises 260 pages dedicated to defining the creative process and the inner workings of the creative mind. The fluid 'dark art' of creativity is forced into 62 neat 'elements' – the 'essentials' of creativity.

Claire Bridges makes an immediate impact with tactics, techniques and...

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