Speed Read: Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration

Luke D'Arcy

This short article looks at Ed Catmull and Amy Wallace's 'Creativity, Inc.', which is a book about creativity in business and leadership, co-written by the co-founder of Pixar.

An incisive book about creativity in business and leadership, hailed by one reviewer as 'maybe the most thoughtful management book ever'.

Creativity, Inc. is part business book and part autobiography of Pixar co-founder, Ed Catmull. It is a clever way to present a how-to manual. Nothing beats first-hand experience to illuminate a compelling set of ideas. The book not only reveals the secrets of Pixar's incredible growth from Apple-owned software division to global animation powerhouse but also explains how to manage a creative business.

From the founding of the company to the complex, yet rewarding relationship with Steve Jobs...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands