Speed Read – Viral Marketing: The Science of Sharing
Onlinefire
This Speed Read was originally published in Admap September 2014 issue.
Based on original research, Viral Marketing: The Science of Sharing, by Karen Nelson-Field, offers advice on video sharing
As more and more marketers rush to incorporate social video into their marketing strategy, existing research into what truly makes video viral is unbalanced and lacks rigour. Through the application of a fact-based, evidence-rich methodology, this book sets out to debunk the hype-based myths and understand, in hard numbers, what really constitutes viral success.