SPC Ardmona: #SPCsunday

This case study describes how Australia's largest, but ailing, fruit processor SPC Ardmona achieved a turnaround in its fortunes based on one individual's tweet about making Sunday an #SPCSunday.

SPC Ardmona: #SPCsunday

Leo Burnett Melbourne

What were the objectives for the creative work?

How Social Listening Saved A Hundred Year Old Company

The ultimate objective of the campaign was to save a hundred year old company.

SPC is a proud, 100 year-old Australian business that has been a part of Australian life for a long time. As the largest fruit processer in the country, the company employs thousands of workers in regional Victoria. By early 2014, this iconic brand and the thousands of families that depend on it were under serious threat. SPC had been experiencing declining annual sales...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands