Southeast Asia's digital landscape: data from comScore

Over 40% of total internet users are from the Asia-Pacific, where the average penetration is below 50%.

Southeast Asia's digital landscape: data from comScore

Low Lai Chow

Today's average global internet user spends nearly 24 hours online in a month, during which 1 in 5 minutes are reserved for social networking. He or she also views 174 online videos, consumes 2,300 pages of content and performs 121 searches in 56 distinct visits to the internet.

Interestingly, this global internet user is also less likely to be American.

"The US is no longer at the centre of the online world," is the observation of comScore's Chief Operating Officer, Greg Dale.

"In 1996, two-thirds of the...

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