Some assembly required: To succeed in social media, start by building the right team

In this article, brand marketers and social media experts share their insights, perspectives, and best practices on building a quality framework for a successful social media program.

Some assembly required: To succeed in social media, start by building the right team

It's no secret: social media is transforming the way companies do business. Convinced that it pays to organize teams and resources around engagement, 52 percent of U.S. b-to-c marketers and 41 percent of their b-to-b counterparts plan to increase their social marketing budgets this year, according to a study by Webmarketing123. Today, investments in social sites are showing results: Two-thirds of b-to-c marketers said they had generated leads from Facebook and 39 percent said they saw sales as a result of outreach on the site, while...

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