Sohonet: Realise Your Vision

Sohonet, a community-of-interest network, increased sales and demand in the UK by launching a hero video and industry interviews with filmmakers.

Campaign details

Agency: The CrocClient: SohonetCampaign Name: Realise Your Vision

Sohonet needed to generate demand for its ClearView products by making them distinctive in the market, and use targeted marketing tactics to convert demand into leads throughout the year.

Strategy

The strategy was simple; capitalise on the opportunity in a time of increased demand for technology. But Sohonet's low awareness and market share meant this wouldn't be easy. Visibility of ClearView was needed to show filmmakers how to keep the cameras rolling: the answer was 'Realise Your Vision'.

When the pandemic hit, the filmmaking industry...

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