Sohonet: Realise Your Vision

Sohonet, a community-of-interest network, launched a global campaign to create distinction in the market and build trust.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.

When the pandemic hit, the filmmaking sector was plunged into crisis with an entire industry searching for a way to make the show go on. Streaming encrypted video to any device, anywhere in the world, Sohonet's ClearView software brought teams back together with an 'over the shoulder' virtual editing experience that disparate productions relied on.

The problem was, market-share was low, and filmmakers are notoriously sheeplike when it comes to adopting new technology, only trusting the industry standard. We needed to build fame with this discerning, often...

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Insights Team
Bray Leino

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