Social Media Use in A Mobile Broadband Environment: Examination of Determinants of Twitter and Facebook Use

This study examines the factors that influence the use of social media in a mobile broadband environment utilizing an integrated research framework.

Social Media Use in A Mobile Broadband Environment: Examination of Determinants of Twitter and Facebook Use

Sangwon Lee and Moonhee Cho

Abstract:

This study examines the factors that influence the use of social media in a mobile broadband environment utilizing an integrated research framework. Through an online survey of social media users, we analyze the factors that influence the attitudes toward Twitter and Facebook use and the actual use of Twitter and Facebook in a mobile broadband environment. The results of a multiple regression analysis suggest that perceived user values like mobility and interactivity, perceived characteristics like relative...

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