Social media: Fans and followers are an end, not a means

Nigel Hollis

In this Point of View, Nigel Hollis questions whether the rapid uptake in social media is in fact a bubble.

Social media: Fans and followers are an end, not a means

Nigel Hollis

The last few years have seen some massive changes in our world. The financial bubble that reached its peak in 2007 popped, leaving us to enjoy what has been dubbed "The Great Recession." The Dow Jones plummeted, along with consumer confidence. The subsequent road to recovery has proved to be long and uncertain.

But not everything declined. In the realm of social media, the number of Facebook users grew dramatically, blog readership increased, and a new phenomenon called Twitter exploded onto the scene.

It's enough to make...

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