Social Life and Social Media

In October 2009, Euro RSCG Worldwide commissioned a survey to map the trajectory of social life and social media usage in the United States, quizzing 1,228 Americans from all online demographics.This white paper looks at the macro developments in social media; it also brings in numbers and verbatims about people' s hopes for their social life online and offline before finally drawing conclusions and implications for marketers and their clients.

Social Life and Social Media

In October 2009, Euro RSCG Worldwide commissioned a survey to map the trajectory of social life and social media usage in the United States, quizzing 1,228 Americans from all online demographics. This white paper looks at the macro developments in social media; it also brings in numbers and verbatims about people's hopes for their social life online and offline before finally drawing conclusions and implications for marketers and their clients.

INTRODUCTION

Recent headlines have been dominated by the economic crisis, Barack Obama, wars in Afghanistan and Iraq, and health-care reform, but just behind those headlines...

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