Social data demystification and best practice

This IAB report digs deeper into social media marketing, providing an understanding of industry-wide best practices and a look at methods of social data-driven campaign optimization.
  • 92% of consumers trust earned media such as word-of-mouth or recommendations above all other forms of advertising – illustrating the huge potential for social data-driven campaigns.
  • An estimated $4.8 billion dollars will be spent in 2012 on social media ads alone, but marketers face problems such as the volume of data and a lack of standardized metrics.
  • To harness the promise of social data, it is essential that marketers understand and implement standard best practices for interpreting it.
  • This report contains an overview of social data-driven campaign best practices and a glossary of social data terminology....

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