Snickers: You're Not You When You're Hungry
Campaign details
Brand: SnickersBrand Owner: MarsLead agency: BBDO and MediaComContributing Agencies: Starcom, Weber Shandwick, Fanscape and TJ PaulCountry: United StatesIndustry: ConfectioneryChannels used: Content marketing, Events & experiential, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Social media, Sponsorship - media, Television, Word of mouth, advocacyBudget: Over 20 millionCategory: Effective Channel Integration
Executive summary
For decades Snickers has owned "hunger satisfaction", but lately people have been looking beyond chocolate bars for other, healthier single-serve...