Campaign details
Brand: SnickersBrand owner: MarsEntrant company: BBDO Japan, TokyoIdea creation: BBDO Japan, Tokyo / Mars Japan, TokyoPR: BBDO Japan, Tokyo / Mars Japan, TokyoMarket: JapanSector: ConfectioneryMedia channels: Compeitions & contests, Magazines - consumers, Mobile & apps, Online video, Product sampling, Social mediaBudget: Up to 500k
Executive summary
The Japanese have forgotten what it's like to enjoy chocolate for purely its pleasure. That is because the "function-based chocolate" trend such as low-calorie chocolates and chocolates with functional health benefits is taking Japan by...