SMWF 2010: Leveraging social media for the benefit of your brand

From the Social Media World Forum 2010, held in London in March, Joseph Clift reports on how social media can be used to benefit brands.

SMWF 2010: Leveraging social media for the benefit of your brand

Joseph Clift Warc

At the Social Media World Forum Europe (SMWF), held in London in March 2010, a range of speakers offered practical advice to companies on how to orient brands.

Delegates were advised on using social media to navigate corporate crises, the best conversational monitoring tools and monetisation techniques.

Advertising and marketing via social media

One of the most relevant ways in which social media can help to build a brand is through advertising; intelligent use of the interactivity afforded by the online space can reap dividends....

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