Smart Cards (Emerging Industry Overview)

This paper provides an overview of the smart card industry, primarily in the United States. These are devices similar in size to a credit card that contain a microprocessor chip capable of storing large amounts of memory.

Emerging Industry Overview: Smart Cards

Industry Snapshot

After a decade of slumber, the U.S. smart card business began to catch up to its European and Asian industry counterparts in the first decade of the twenty-first century with everyone from Microsoft Corp. to American Express Co. to the Washington, D.C. subway system getting in on the action. While smart cards--credit-card-like devices containing integrated circuits for memory and processing power--have been the rage in Europe and Asia for years, introducing them in the United States had been slow and arduous. However, American Express led the way when it put marketing muscle behind...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands