Voice activated speakers have yet to penetrate Latin America, according to the latest data from the Reuters Institute for the Study of Journalism. Only 2.3% of adults reported using the technology for any purpose, falling to less than 1% (0.8%) to access news. This contrasts to the 8.9% and 4.5% any purpose penetration seen in the US and Canada.
Of the countries surveyed, Mexico and Argentina registered the highest penetration at 3.1% for any purpose. This is more than double the level seen in Brazil and Chile, where general use reached 1.5%. To access news, Mexico registered the...