Small is beautiful … and insightful too! Interactive voice dialogues for profile-controlled data collection

Orlando M Riebman, Juan Chasan and Pablo Cibella

This paper describes a research method used in Latin America involving automated telephone interviews combined with a semantic analysis of the output.

Background

In a world of ever growing fluidity affecting society's decision making, both as consumers and citizens, the ability to monitor consumer/constituent behavior as close to an "as we go" pace is becoming increasingly necessary.

Several current experience, have demonstrated that last week's opinions and intended actions did not reflect this week's behavior, or that last week's actions had an immediate impact on consumer and citizens alike. (See Trump, Italy, Brexit, Colombia's plebiscite). Post mortem analyses make it easy to "explain" these outcomes while "experts" come up with rationales supporting them. But then, why were they not properly foreseen prior...

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