Slurpee Xpandinator: Flipping value on its head
Ilona Janashvili, Emily Gould, Jason Williams, Andrew Woodhead, Robert McDowell, Isha Brown
Campaign details
Brand owner: 7-ElevenLead agency: Leo Burnett MelbourneBrand: Slurpee XpandinatorCountry: AustraliaIndustry Iced drinksChannels used: Direct marketing, Email marketing, Events & experiential, Internet - display, Mobile & apps, Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Radio, Social media, Word of mouth, advocacyMedia budget: Up to $500k
Executive Summary
Slurpee has always been Australia's best-loved frozen beverage. It's the original drink that invented frozen beverages; its name...