Slow Down. Take it Easy.

The Association of Swiss Insurers (SVV), Road Safety Fund (FVS) and Swiss Council for Accident Prevention (BFU) wanted to launch a public service campaign to raise awareness of the dangers of fast driving.

Slow Down. Take it Easy.

Rod Kommunikation

“Slow down. Take it easy” was launched as a public service campaign to raise awareness about the dangers of hectic and speedy driving, a leading – yet often overlooked – cause of traffic accidents. Since its debut in November 2009, “Slow down. Take it easy” has not only become synonymous with safe and steady driving in its target markets, but has also spawned a veritable movement, highlighting the virtues of “slow living”. With its own theme song, spokesperson and logo, it has become one of Switzerland and Liechtenstein’s most recognized brands of the...

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