Campaign details
Brand: Skyy VodkaBrand owner: LagfinEntrant company: Mindshare, New YorkMarket: USASector: Spirits & liquorsMedia channels: Programmatic displayBudget: Up to 500k
Executive summary
Did you know that if this entry was a published article, the chances are, it would get blocked? That's because it uses words like "gay," "sexuality", "black people", "lesbian", and "transgender." Media can be a powerful force for good, but it can also be part of the problem. Advertisers use keyword exclusion lists to keep brands safe, but 73% of LGBTQ or black community...