Sky Television – My Sky HDi
Category: New Product or Service IntroductionAgency: DDB New Zealand LtdAdvertiser: SKY Television
SUMMARY
The launch of MYSKY HDi, SKY's second-generation personal video recorder, was a breakthrough for SKY. SKY Television CEO John Fellet summed it up. “Out of everything we have ever done greatest uptake we have ever seen has been with HD PVR.”
The digital age is changing how we watch TV and consume content. SKY was now competing in a new arena that included the internet, on-demand services and increasing choices of channels and programmes via...