Sky Broadband: A Tale About The Power Of Authenticity

Sky, a UK telecoms and entertainment company, used a plethora of Hollywood films and stars over a five-year period to show British consumers why Sky Broadband was the best network provider.

Summary

Brand: SkyClient: SkyAgency: WCRS

"Your real strength comes from being your best you. " - Po, Kung Fu Panda 3.

This is a story of how a brand found stunning success in a category where it had no right to exist. More than that, it's a story about the power of authenticity; it's about 'being your best you'.

By 2012, when Sky had been selling broadband for six years, a big problem had emerged: key competitors - BT, Virgin Media and TalkTalk, had successfully aligned themselves to each of the three main reasons to...

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