Skoda Yeti: It's Out There!
ARCHIBALD INGALL STRETTON…
JUDGE'S COMMENT:
“Building on the advertising strap line in a unique way, this campaign was buoyed by a fresh creative execution, used the digital media really effectively and was really well art directed.”
Steve Aldridge, Partners Andrews Aldridge
THE TEAM
Steve Stretton
Gary Williams
Sarah Harris
Damian Bos
Jon Biggs
Sarah Williams
Emma Huismans
OTHER CONTRIBUTORS
Jelly – Illustrators
MediaCom – Media agency
CLIENT • Skoda UK
WHAT IS WONDERFUL ABOUT THIS WORK?• The Yeti is Skoda s first 4×4 crossover. We used unusual pop-up illustrations to encourage...