SKODA Puzzle: Cracking innovation and integration

For most brands, TV sponsorship generally serves as little more than a few seconds of branded content sandwiched between the programming that viewers really want to watch.

SKODA Puzzle: Cracking innovation and integration

David BuckleyFallon

Campaign details

Brand owner: SkodaAgency: Fallon, MediaCom, Golley SlaterBrand: SkodaCampaign duration: Up to 3 monthsCountry: UKMedia budget (USD): $1M-$3MChannels used: Events and experiential, Games and competitions, Internet - general, Internet - microsites, widgets, Newspapers, Online video, Public relations, Social media, Sponsorship - media, Television, Word of mouth and viral

Executive summary

TV sponsorship isn't exactly the first media format that springs to mind when you're considering likely innovation paper topics. For most brands, it generally serves as little...

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