Single source multimedia measurement - first results of a pilot test with Mediawatch

The paper looks at two out of four planned test periods with Mediawatch. In these tests, the meter is prepared to measure TV, radio and print use.

Single source multimedia measurement – first results of a pilot test with Mediawatch

Manuel DaehlerSBC Swiss Broadcasting Corporation, Switzerland

INTRODUCTION

Radiocontrol has been used as the official measuring system for radio listening in Switzerland since January 2001. Since September 2004, the Swiss Broadcast Corporation has been running pilot tests with the new Mediawatch. These tests are intended firstly to compare the acceptance and accuracy of the new meter with the one used today, and secondly to explore the possibility of extending single-source research to new fields.

Two out of the four planned test phases were conducted in September 2004...

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